The Story Behind Project Scoopy
A dog named Scoopy, a frightening moment and the belief that caring for dogs can mean thinking beyond a location pin.
A dog named Scoopy, a frightening moment and the belief that caring for dogs can mean thinking beyond a location pin.
It started with Scoopy
Scoopy was adopted by Project Scoopy’s founder, Rashi. What began as a bond between a person and a dog became a way of looking at care: personal, constant and full of responsibility.
When Scoopy went missing, the experience brought a difficult realisation into focus. Knowing where to look is important, but pet safety should go beyond basic tracking. Finding a dog is also about recognition, connection and helping people act when every moment feels uncertain.
Turning an experience into a purpose
That realisation became the inspiration behind Project Scoopy. The idea is to bring thoughtful technology and everyday care closer together, starting with a smart safety collar designed around more than location alone.
The collar and connected experience are still part of what we are building. We want to approach that work with care, honesty and respect for the trust pet families place in us.
For every dog
Scoopy’s story also shaped a wider belief: care should not stop at the front door. Streeties, our stray-dog welfare initiative, reflects the same conviction that every dog deserves to be seen.
Technology for pets. Compassion for every dog. That is the future we hope to build, one thoughtful step at a time.
