The Future of Smart Pet Care
The most promising technology doesn't ask us to care less. It helps us stay more connected to the animals who depend on us.

The most promising technology doesn't ask us to care less. It helps us stay more connected to the animals who depend on us.
Technology should serve the relationship
Dogs live in a world shaped by the people who care for them. The best technology respects that relationship. It makes useful information easier to understand and helps people respond with confidence when something changes.
Connected, not complicated
Location, identification and activity information each answer a different question. Bringing them together thoughtfully could help families make more informed decisions without overwhelming them with data.
That future also requires honest conversations about battery life, reliability, privacy and what a device cannot do.
Care beyond our own pets
Innovation can have a wider purpose. Project Scoopy is imagining a connected approach to pet safety while also championing Streeties, our initiative to give community dogs visibility and care. Technology for pets. Compassion for every dog.

